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"Having a video store in this day and age is to some degree quite an indulgence," Gomez said. He realizes his nine years owning Viva Video have been a special experience.
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Gomez's adoration and knowledge of film history are infectious. Another might be a "doctored" action movie that he feels, tongue-in-cheek, might be a long-lost French detective film. Gomez was cagey about his own picks, but said one could be a silent film with a live score that's not traditionally seen that way.
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"There's an alleyway next to our shop where we would project movies on the wall, and we're planning on doing a bunch, and letting each staff member have a night to make a pick and say goodbye to the community through a movie that they think is important to film history, or what their view of what's fun about cinema."
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Some of our foreign and late night cult films and collectibles will not be priced at clearance, but it will still be a solid deal compared to buying online."įor the rest of July, at least, Viva Video plans to focus on screenings as the store says goodbye to its community. A lot of stuff will just be clearance to get rid of it. "We've got a ton of stuff - and some stuff that's worth hundreds of dollars," Gomez said. The store will remain open for rentals through the month of July before selling off much of its collection of nearly 20,000 films - some of them quite rare DVDs and Blu-rays.
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"With the number of people buying Android boxes and Netflix continuing to expand its library, we couldn't fight that," he says. Owner Kevin J O'Callaghan tells PTBOCanada he is devastated but the decline in business over the past year has been dramatic and he doesn't see it ever turning. Sadly, it is now closing-one of the last remaining movie rental stores in the Kawarthas. We wrote last January (see original post below) about a movie store, The Movie People in Lakefield, Ontario, that was somehow thriving in the age of Netflix.